Our mission
Reduce the impact of breast cancer by informing patients, empowering medical teams, connecting solidarity actors and using artificial intelligence to detect earlier and treat better.
Our Story
One moment.One question.One mission.
Smart Pink was born from something deeply personal.
I was a Master's student in Software Engineering and Distributed Systems, preparing to build a project in renewable energy.
Then, one moment changed everything.
My mother came home after a breast procedure carrying a thin needle containing dark fluid. She was not diagnosed with cancer. But that moment left me with a question I could not ignore:
With my mother · MAWAHUB INNAYA 2026
How can I be an educated woman, yet know so little about breast health?
That question became a decision.
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I changed my graduation project.
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I changed my direction.
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And I started building Smart Pink.
Where we're headedWhat began as a daughter's search for answers is now a platform with one clear purpose: pair AI that helps doctors detect and classify breast cancer earlier, with a world where knowledge, medical resources, professionals, support, and hope are within reach — so no woman faces breast health alone.
TodayToday, Smart Pink unites AI, awareness, education, healthcare navigation, doctors, hospitals, laboratories, associations, patient support, and donation in one growing ecosystem — built for every woman it serves, and still only the beginning.
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Because technology should not only detect disease.
It should help people understand it, face it, and find their way through it.
Smart Pink — Born from a personal moment. Built for a bigger mission.